Privacy Policy

Effective Date: August 2026

At Human Performance Research Labs, we value the trust you place in us and are committed to handling your personal information responsibly. This Privacy Policy describes the information we may collect when you visit humanperformanceresearchlabs.com, purchase products, create an account, communicate with us, or otherwise interact with our website and services.

It also explains how we may use and disclose information, the measures we take to protect it, and the privacy choices that may be available to you.

Information We Collect

The information we collect depends on how you interact with our website and may include:

  • Full name

  • Email address

  • Telephone number

  • Billing and shipping addresses

  • Account and login details

  • Order and transaction history

  • Payment-related information handled by payment processors

  • Customer service communications

  • IP address

  • Browser and device information

  • Website activity and interaction data

  • Cookie and similar technology information

You may browse many areas of our website without creating an account. However, certain information is required to process purchases or provide specific services.

How We Use Your Information

We may use information collected through our website to:

  • Process and fulfill customer orders

  • Send purchase confirmations and shipping updates

  • Manage customer accounts

  • Provide customer service and respond to inquiries

  • Operate and maintain our website

  • Improve our products, services, and website experience

  • Personalize certain content and functionality

  • Communicate promotions and product updates where permitted

  • Detect and prevent fraudulent or unauthorized transactions

  • Maintain website and account security

  • Comply with applicable legal and regulatory requirements

Payment Processing

Payments made through our website may be processed by independent third-party payment providers.

Human Performance Research Labs does not intentionally store complete credit or debit card numbers on our own servers when payment details are submitted directly to a payment processor.

Payment service providers maintain their own security measures, privacy practices, and terms governing their handling of payment information.

Cookies & Tracking Technologies

Our website may use cookies, pixels, and similar technologies to support website functionality and understand how visitors interact with our services.

These technologies may help us:

  • Maintain products in your shopping cart

  • Remember website preferences

  • Support account functionality

  • Analyze traffic and website performance

  • Understand visitor behavior

  • Measure advertising and marketing effectiveness

  • Deliver relevant content or advertising

You can control many cookies through your browser settings. Restricting certain cookies may affect the availability or performance of some website features.

How We May Share Information

We may disclose personal information to service providers that perform business functions on our behalf, including providers assisting with:

  • Payment processing

  • Shipping and order fulfillment

  • Website hosting and infrastructure

  • Email and customer communications

  • Analytics

  • Marketing and advertising

  • Fraud detection

  • Website security

  • Professional and legal services

We may also disclose information when reasonably necessary to comply with applicable laws, respond to valid legal requests, enforce our policies, protect our rights or customers, or investigate suspected fraud or security incidents.

We do not sell personal information for money. Depending on applicable privacy laws, however, certain advertising, analytics, or tracking activities may be considered a “sale,” “sharing,” or use for targeted advertising.

Marketing Communications

If you choose to receive promotional communications from Human Performance Research Labs, we may send information concerning:

  • New or featured products

  • Product announcements

  • Special promotions

  • Seasonal offers

  • Company news

  • Website updates

You can unsubscribe from promotional emails using the unsubscribe option provided in those communications.

Even after opting out of marketing messages, we may continue sending transactional or service-related communications concerning purchases, accounts, security, or customer support.

Analytics & Website Usage

We may use analytics technologies to evaluate website performance and understand how visitors interact with our pages.

Information analyzed may include:

  • Pages and products viewed

  • Website navigation

  • Time spent on pages

  • Browser and device type

  • Approximate geographic region

  • Referral sources

  • Website interactions

This information helps us improve functionality, understand customer interests, troubleshoot technical issues, and optimize the overall website experience.

Data Retention

We may retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected.

This may include retaining information to:

  • Process and document transactions

  • Maintain business and tax records

  • Provide customer support

  • Resolve disputes

  • Prevent fraudulent activity

  • Enforce agreements

  • Meet applicable legal requirements

Retention periods may differ depending on the category of information and the reason it was collected.

Data Security

Human Performance Research Labs uses reasonable administrative, organizational, and technical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic storage system, or internet transmission method is completely secure. We therefore cannot guarantee absolute security.

Customers are also responsible for protecting passwords and other credentials associated with their accounts.

Children’s Privacy

Our website is not directed toward children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If we become aware that information from a child has been collected in a manner inconsistent with applicable law, we will take reasonable steps to address the situation.

Third-Party Websites

Our website may provide links to independent websites, platforms, or services operated by third parties.

Those third parties maintain their own privacy and security practices. Human Performance Research Labs does not control and is not responsible for the content, security, or privacy practices of independent third-party websites.

We encourage visitors to review the privacy policies of external websites before providing personal information.

Your Privacy Choices & Rights

Depending on your location and applicable privacy law, you may have certain rights concerning your personal information.

These may include the right to:

  • Request access to eligible personal information

  • Request correction of inaccurate information

  • Request deletion of eligible personal information

  • Obtain information about certain uses or disclosures of your data

  • Request a portable copy of eligible information

  • Withdraw consent where applicable

  • Opt out of promotional communications

  • Opt out of certain forms of targeted advertising, sale, or sharing where applicable

  • Exercise applicable privacy rights without unlawful discrimination

We may need to verify your identity before processing certain requests.

California residents may have additional rights under applicable California privacy laws where those laws apply to our business and processing activities.

Changes to This Privacy Policy

Human Performance Research Labs may revise this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or legal obligations.

When appropriate, revisions will be published on this page with an updated effective date. We encourage visitors to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or a privacy-related request, please contact us:

Human Performance Research Labs

Address: 4335 ELENA PL, QUARTZ HILL, CA 93536

Email: info@humanperformanceresearchlabs.com

Phone: 323-963-2953

Website: humanperformanceresearchlabs.com